Hey there, I'm Vaishnavi!

A mind most curious. A heart for creation. A craft in strategy.

About Me 👋

Welcome! I’m Vaishnavi Pravin Ware, a versatile marketing specialist with a passion for strategic growth, digital innovation, and marketing management. With a Master’s in Marketing Management from the University of Cincinnati and a background in Computer Engineering, I bring a unique mix of analytical thinking and creative execution to the table.

I specialize in impactful marketing strategies that connect brands with their audiences through insight-driven storytelling, and digital innovation. Whether it’s crafting high converting campaigns, optimizing brand presence, or launching products, I take a strategic, hands-on approach to deliver measurable results.

I thrive on solving critical problems, from uncovering market gaps and optimizing digital strategies to enhancing brand positioning. My approach is rooted in data-driven insights and consumer psychology, ensuring every marketing initiative drives long-term success and tangible impact. As a self-starter, I proactively tackle challenges, refine strategies, and create solutions that resonate with both businesses and customers.

Education 🎓

Master of Marketing Management (GPA: 4.0/4.0)

University of Cincinnati, Carl H. Lindner College of Business

📍 Cincinnati, Ohio | December 2024

Focus on Marketing Strategy, Market Research, Consumer Behavior, and Brand Strategy
Study Abroad: Politecnico di Milano, Italy (March 2024)
Hands-on experience in strategic marketing and marketing automation

Bachelor of Engineering in Computer Engineering (GPA: 3.40/4.0)

Savitribai Phule Pune University

📍 Pune, India | May 2022

Strong foundation in data analysis, SQL, web development, and problem-solving
Blended technical skills with marketing strategies for data-driven decision-making

Experience & Impact 💼

Product Management Intern

Cummins Inc.

📍 Columbus, IN | May 2024 – Aug 2024

Supported go-to-market strategies for 3 product lines, aligning profitability with regional audience needs.
Conducted market analysis and applied competitive insights to pricing strategy, leading to a 5.3% boost in sales goal achievement.
Collaborated cross-functionally to improve operations.

Marketing Assistant

Carl H. Lindner College of Business

📍 Cincinnati, OH | Aug 2023 – Dec 2024

Led strategic marketing communication initiatives that boosted customer engagement by 18% and improved brand visibility.
Enhanced audience retention by 7% through industry trend analysis and innovative campaign execution.
Maintained brand consistency and campaign quality by collaborating with creative teams to review and approve digital assets in line with brand guidelines.

Growth Marketing Associate

Sorted Agency

📍 Pune, India | Jun 2022 – Jul 2023

Scaled B2B and B2C growth with data-driven campaigns and multi-channel strategies, boosting engagement by 18%.
Improved acquisition efficiency by 12.8% and organic growth by 15% through SEO and ad optimization.
Increased campaign responsiveness by 14% using customer insights and behavioral data analysis.

Product Management Associate

Cummins India Ltd.

📍 Pune, India | Jan 2021 – May 2022

Boosted strategic decision-making by 11% with a SQL-based market trends dashboard.
Optimized product placement for 50+ SKUs, maximizing cross-regional profitability.
Improved roadmap execution by leading feature prioritization and trade-off analysis.

Projects 🚀

Establishing Brand Awareness – Capstone Research

Brand awareness study for Best Point Education & Behavioral Health

Designed and executed a 393-participant survey to measure brand perception.
Conducted A/B testing to analyze website and social media effectiveness.
Benchmarked competitor awareness levels to identify market positioning gaps.
Provided strategic recommendations including SEO optimization, enhanced social media, and storytelling.

Marketing Strategy for World Wildlife Fund (WWF)

Enhancing WWF’s Marketing & Donor Engagement

Analyzed WWF’s marketing approach and identified key challenges.
Developed strategies for donor retention, corporate partnerships, and digital engagement.
Conducted A/B testing on messaging, improving engagement rates by 22%.

Skills Applied: Market Research | Digital Marketing | Brand Strategy | A/B Testing | Consumer Insights

Cause Marketing Campaign for The North Face

"Women in the Wild" Initiative

Developed a gender diversity and inclusion campaign for outdoor adventure sports.
Launched storytelling campaigns, community workshops, and influencer marketing.
Designed a co-branded product line supporting women in outdoor exploration.

Skills Applied: Cause Marketing | Digital Strategy | Brand Storytelling | Community Engagement | Social Impact

Brand Strategy & Community Engagement for Trader Joe’s

Enhancing Customer Experience & Brand Loyalty

Analyzed Trader Joe’s customer engagement and brand identity.
Developed strategies for community involvement, digital presence, and loyalty programs.
Proposed influencer marketing and social media campaigns to increase engagement.

Skills Applied: Brand Strategy | Consumer Insights | Loyalty Marketing | Digital Engagement | Community Outreach

My Strongest Skills 🚀

Growth Marketing:

Full-Funnel Optimization, A/B Testing, Value Proposition Development, Performance Marketing, Content Strategy, Social Media Marketing, Email Marketing

Product Management:

Product Roadmap Planning, Product Backlog Management, Go-to-Market Strategy, Product-Led Growth (PLG) Initiatives

Market Research:

Competitive Analysis, Consumer Insights, Data Analysis

Marketing Strategy:

Digital Strategy, Campaign Optimization, Product Marketing, Pricing Strategy, Consumer Behavior Analysis

Data Analysis:

Excel (Pivot Tables, Charts, VLOOKUP, MSBI), Tableau

Web Development:

SQL, HTML, Python

Tools:

Qualtrics, Asana, Canva, Slack, WordPress, Shopify, Google Tag Manager, Google Search Console, Looker Studio, Google Looker Studio, HubSpot Automation, Google Ads, Google Analytics